Drink! But Be Sure To Reach For The Real Thing

31 May

By Phillip Tomlinson

The real thing?

Coke is it, right?  You know, the real thing.

I can almost guarantee that, even if you don’t know when or where, you’ve heard that jingle in one form or another.  Heck, you may not have even been walking this earth yet when “the real thing” first exploded into the public’s consciousness.

But you’ve heard it. 

Just in case, on the slim chance you don’t know what I’m talking about,you can check it out here, the original — that echo of a Coca Cola marketing theme that seduced generations and became a marketing phenomenon:

http://www.youtube.com/watch?v=dDSnjjdGh5M&feature=related

It was brilliant.  Found its way deep into the consciousness of millions. 

And how could it not?  The producers only converted it into a number-one-selling hit song after it became one of the the most famous and popular advertising  jingles in history.

Perhaps no video has been as wholesome as that “Hilltop” scene with a multicultural collection of teenagers singing, “I’d like to buy the world a coke and keep it company…”

Of course, since you already know that’s where the wholesomeness stops, I won’t bore you with the sugary or high-calory details that even Bubba, Mr. Fastfood himself, sees as so hard to swallow that his organization the William J. Clinton Foundation  got the largest beverage distributors to agree to halt nearly all sales of sodas to public schools.

But there are some other details of the watery type you may not know about, especially if you and the likes of Coke or any such beverage have been keeping company in a big way.

Watery?

Yep, the operative word is water.  That’s because beverages like soda are dehydrating agents that can cause you to lose serious amounts of water from your body’s reserve.  Not exactly a good thing when you consider that this can lead to significant physical impairment since your muscles are composed of about 80 percent water which is second only to air in the thing most needed for physical survival.

If only it were water bottlers that had used that longtime jingle on a hilltop to penetrate our consciousness, we might now be thinking twice about the kind of beverage with which we keep company. 

Fortunately, all’s not lost if you can somehow remember to reach for the real thing in your quest for hydration.  That same real thing that makes up some 60 to 70 percent of your body.  

For some great watery details on the effect of the real thing — water — on muscle tone, body fat, digestion, and so on, click on the following link:

http://www.naturodoc.com/library/nutrition/water.htm 

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